The absence of words is also much more aesthetically pleasing to see on the phone’s home screen. The user can quickly decipher what the gameplay may entail without having to pause and mentally break-down text. Take the example above: Pocket Gems Chasing Yello’s icon depicts a distraught fish being chased by its eager owner. Avoid using words in your app icon if at all possible. “A picture says a thousand words” - so let your artwork do all the talking. Sticking out like a sore thumb is a good thing in this case! In the example above, the pirate avatar and surrounding gold coins look as if they are pouring out, creating eye-catching levels of dimension. Borders add a layering effect to icons that is visually intriguing and can lead to a higher concentration of views. Jelly Button’s Pirate Kings achieves this with the use of borders.
Plan to get creative if you want to stand out. There are thousands upon thousands of apps vying for consumer attention - risk creating a generic icon and you may end up blending in with the rest. Let’s examine several well-crafted game app icons that catch the eye and also the install. But as we’ve seen again and again condensing all this into a small square is no easy feat. They are not only captivating and memorable but also exude positive experiences.
In the app store and your smartphone, these cues are seen in form of the ‘App Icon’.Įffective app icons are like good first-impressions.
We as humans naturally seek out visual cues like favicons to readily interpret value, purpose and intent. You’re likely seeing the Gamasutra favicon at the top of your browser now:
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